GEO, a.k.a. Optimization for generators, is a method of optimizing content so that AI search engines (like ChatGPT, Google SGE, Gemini...) can "quote" or use it directly in aggregate answers for users.
What is GEO (Generative Engine Optimization)?
Why is GEO important?
- User habits are changing: users increasingly prefer direct answers, compiled by AI
- Effects who chooses content: if your content is not optimized for AI, AI may not extract it even though the website still displays at the top of the traditional SERP.
- Competitive...
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